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The Classroom is your source for in-depth knowledge of Microsoft adCenter and it
prepares you for the Microsoft adExcellence accreditation exam. The Classroom courses
are organized by category, allowing you to hone your focus based on your personal
needs as a Microsoft search advertiser. Look for advanced learning courses and module
updates in the future.
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What is Microsoft adCenter? |
flash (2:17) | text
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Editorial Guidelines |
flash (9:50) | text
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Landing Pages Guidelines |
flash (4:41)
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Trademark Guidelines |
flash (4:40)
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Click Quality |
flash (3:15) | text
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Creating an Account |
flash (3:58)
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Introduction to Campaigns and Ad Groups |
flash (3:59) | text
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Choosing Keywords |
flash (3:03) | text
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Introducing Dynamic Text |
flash (3:05) | text
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Writing an Effective Ad |
flash (4:57) | text
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Importing Ads and Keywords |
flash (2:39) | text
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adCenter Reports |
flash (3:32) | text
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Where Is My adCenter Ad? |
flash (15:29)
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Editorial Disapprovals |
flash (8:58)
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Campaign Optimization |
flash (6:01) | text
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Ad Optimization Best Practices |
flash (8:04)
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Ad Copy Best Practices |
flash (9:24)
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Dynamic Text Best Practices |
flash (6:40)
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Quality Advertising Experiences |
flash (7:35)
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You’ll need Adobe Flash Player 7 or above and Internet Explorer 6 or above to complete
the learning modules. Be sure to turn off any pop-up blockers.
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